New Bud Light site serves to gather participants of instant prize contests based on numbers appearing on Budweiser Light beer cases. Bug Light contest uses Extenso software as well as Sweepstakes to manage the contest and DirectMail for marketing purposes. The contest allows to win real-time prizes. As soon as the coupon number is recognised by Extenso, a message to the user appears in flash MX and an e-mail is transmitted automatically to the site’s management staff to let them know of a win. Extenso simplifies the use of Flash at the same time allowing creation of new applications which was impossible till now.
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